Flat Cap Fedora along with local businesses and artists, proudly presents our ongoing project – Project: Face of Cancer in honor of the late Holly Carter and women like Bren Flowers.

This project is a continuation of an idea started by the late Holly Carter. Being a Cancer Warrior herself battling the monster not once but twice valiantly she experienced first hand the hurt, pain, stress and sadness that came with the disease, the treatments and the emotional turmoil she had undergone to fight it.

In defiance of the pain, the scars, the feelings of desertion and more importantly a feeling of loss of self she pushed through with her inner strength and took back her life. Her sense of self, her inner beauty once again shined. Through the use of makeup she learned to make her outer being match her inner beauty scar's be damned, she owned it and became determined to help others in the struggle.

It was Holly's belief that a professional photo shoot can create an experience that allows a woman to once again see the beauty that in themselves that cancer tried to take. To spark the fire that allows a woman to fight cancer on her own terms, to be a patient who has cancer as opposed to a cancer patient. With that in mind she formed Face of Cancer an organization formed to tackle the unaddressed issue of mental well-being of women with late stage cancer by providing a gifted fantasy photo shoot to a selected number of women.

On her first project she met Mark Medina (Flat Cap Fedora) who volunteer along with his son to provide photography services and has done so on every project ever since becoming Director of Creatives. As time went on and the projects got bigger, more photographers, cinematographers, artist, stylist, businesses and venues volunteered and added to the team that planned and carried out the photo shoots.

When Holly passed away finally succumbing to onslaught of cancer which once again reared it's ugly head. She passed not as a cancer patient, she passed as a woman full of spirit, a strong lioness, surrounded by those who loved and knew her and her faith in God. Before her passing, she had requested that what she had started not be laid to waste. That in mind, the photographers, artists, business partners and recipients along with the Director of Creatives designed a plan to keep that promise and so started this project through Flat Cap Fedora.

If you would like to volunteer or help in any way with this project please fill out and submit the below form to us.